Unbiased, real-time insights into what audiences really want to watch.
MUSO Discover Demand measures daily demand for over 850,000 film and TV titles across virtually every country worldwide. It provides a unique answer to the question “What would people watch if they had unrestricted access to every film and TV show ever made?” by monitoring a vast audience free from availability constraints, pricing variations, and recommendation engine influences.

Audience-Driven Insights for Smarter Content Decisions
Global Content Benchmarking: Track Trends & Compare Demand
Monitor regional and global content demand with powerful data insights. Compare audience interest across 850,000 titles, and identify trending content. Ideal for strategists and content acquirers looking to optimize acquisitions, spot emerging trends, and refine content strategies with real-time and historical data.


Title Affinity: Data-Driven Content Connections
Discover which titles audiences consume together. Use cross-platform affinity data to inform acquisitions, optimize catalog performance, and align content investments with audience demand. Perfect for content acquirers and strategists looking to maximize engagement and retention.
Talent Demand: Data-Driven Casting & Marketing Insights
Unlock audience demand insights for over 120,000 actors. Benchmark talent against peers to optimize casting, licensing, and promotional strategies. Empower studios, distributors, and broadcasters with data-driven decisions for regional and global markets.


Subgenres & Themes Report: Unlock Emerging Content Trends
Track audience demand across key subgenres and themes with MUSO’s global data. Analyze five years of trends across our extensive coverage of popular film and TV titles to refine strategy, optimize acquisitions, and strengthen sales pitches with data-driven insights. Stay ahead of shifting audience preferences in every market.
Global Demand Dataset: Unbiased Audience Insights via API
Access daily viewing data via API, covering the most-watched film and TV titles worldwide, updated since July 2019. Track real consumption across countries to refine strategy, benchmark performance, and uncover emerging markets. Unlike social or search-based metrics, our dataset reflects actual viewer behaviour - pure, transparent, and free from external influence.


Discover Demand Reports: Data-Driven Insights for Film & TV Projects
Leverage MUSO’s Discover Demand Reports to access tailored audience demand analytics for your film and TV projects. These reports provide market demand analysis, talent and genre insights, and acquisition title comparisons, equipping sales and acquisition teams with compelling data to enhance pitch decks and inform strategic decisions.
Webinar: Unlocking Audience Insights
A Deep Dive into MUSO’s Discover Demand Reports
Click below to watch our recent webinar on how audience demand data is transforming content buying, selling, and financing. Featuring expert insights and real-world case studies, this webinar shows how MUSO’s Discover Demand Report helps uncover hidden demand, reduce risk, and drive smarter decisions in film, TV, and streaming.

+240
Billion
Visits measured in 2024 across all sectors
+850,000
Titles
Tracked
+48
Billion
Streams & downloads measured for film & TV titles
+192
Countries
Covered
Discover Demand Use Cases
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Showcase Regional Demand to Prove Your Title’s Value in Any Market
Use Discover Demand to show where audience interest for a title is strongest, whether your project is in development or entering distribution. Deliver clear, compelling audience demand insights to help content sellers win deals and maximize opportunities.
For catalogue content, access current or historical demand data by market; for pre-sales, support pitches by highlighting where similar titles are performing well. Download sales-ready visuals from the dashboard, ready to drop into your pitch deck, or commission a Discover Demand Report for your latest project.
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Compare Title Performance at Launch and Beyond
Use Discover Demand’s Opening Demand and Demand Charts modules together to get a complete view of how film and TV titles perform, either globally or within specific territories.
Opening Demand shows demand in the launch window, allowing you to compare new releases to catalogue releases. Demand Charts gives you a live snapshot of current demand, enabling deeper evaluation of a title’s lifecycle for licensing, acquisition, or strategy decisions.
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Make Smarter Casting, Marketing, and Acquisition Choices Based on Talent Demand Data
Access real audience demand data for over 120,000 actors to support casting, promotional planning, and acquisition decisions.
Benchmark talent by region to identify who resonates most with your target audience, then use those insights to shape campaigns, cast lists, or select titles featuring high-demand actors in priority markets.
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Inform Acquisition Decisions Using Audience Affinity
Use audience crossover insights to evaluate which titles from a shortlist are most aligned with your existing audience.
By analysing affinities between potential acquisitions and your current catalogue, you can prioritise titles that share strong audience overlap, leading to higher engagement and better performance on your platform or channel.
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Spot Genre and Subgenre Trends to Guide Sales and Acquisitions
Explore global demand across 180+ subgenres and themes to understand what’s resonating in each market.
Use this to strengthen sales pitches (e.g. highlighting strong demand for crime drama in Spain) or inform acquisition choices (e.g. acquiring anime for Southeast Asia) with data that reflects real audience behaviour and emerging content trends.
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Identify High-Demand Catalogue Titles Overlooked by Traditional Metrics
Surface valuable content that may be missed by traditional datasets like outdated box office results or regional broadcast ratings.
Discover Demand highlights current demand, even for older catalogue titles, based on real viewing activity across global piracy and streaming ecosystems. It’s ideal for identifying under-the-radar opportunities for sales, licensing, or re-release.
Hear From Our Clients
Our Latest Articles & Reports

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Industry Roundtable: Audience Measurement And Data
MUSO hosted a discussion with industry leaders to discuss audience measurement methods and challenges

Unlocking the Power of Audience Demand
Explore how audience demand data from piracy networks provides valuable insights into global content engagement.