There is a persistent and widely held misconception about the nature of the piracy audience, one that stems, in part, from the term ‘pirates’ itself. This label skews perception, reinforcing the idea of lawlessness rather than recognizing what we prefer to call The...
The entertainment landscape is evolving faster than ever, and staying ahead of audience demand is crucial. Whether you’re shaping strategy, acquiring content, or making the perfect pitch for your latest project, MUSO’s new Subgenres & Themes report delivers the insights you...
MUSO is excited to introduce the Talent Demand module, a key feature of MUSO Discover Demand, our cutting-edge product for audience demand insights.This powerful new tool enables studios, distributors, and broadcasters to take a data-driven approach to casting, licensing,...
In the dynamic world of academic research, access to reliable and insightful data with clear and transparent methodology can elevate the depth and scope of your work. At MUSO, we have partnered with universities, researchers, and PhD students to provide unparalleled...
Streaming fraud has emerged as one of the music industry's most significant challenges. With billions of dollars in royalties distributed annually through digital service providers (DSPs), fraudulent actors are finding new ways to exploit the system, diverting revenue...
As an author, you pour your heart, creativity, and countless hours into your books, crafting worlds, characters, and stories that connect with readers. But in today’s digital landscape, where sharing content is easier than ever, piracy is a growing threat to your...
MUSO's Opening Demand module provides a unique lens into audience preferences by focusing on demand during the first 30 days after a title’s release. This approach ensures fair comparisons between newly released titles and those released months or even years earlier,...
