Connecting the Dots…Converting Motivated Pirates into Paying Customers

Connecting the Dots…Converting Motivated Pirates into Paying Customers

In 2020 MUSO tracked over 130 billion visits to piracy sites. That equates to 39 visits for every person connected to the internet globally and this is even higher in the USA with 44 visits per person. MUSO frequently measures tens of millions of illegal visits and views...
Does the Theatrical Window Drive Film Piracy Demand?

Does the Theatrical Window Drive Film Piracy Demand?

Warners Bros. recently announced that throughout 2021 it will release all of its films in theatres and simultaneously on HBO Max. This has caused much controversy and comment across the industry, but with COVID-19 decimating box-office takings globally who can really blame...
Hiding in Plain Sight; Piracy Trends Below the Surface

Hiding in Plain Sight; Piracy Trends Below the Surface

Piracy audience data can be controversial in some circles. The concept that there is real tangible value in understanding unlicensed audience consumption is counter-intuitive to some, but audience data is one of the most valuable metrics to the entertainment industries.
Piracy's Hidden Treasure

Piracy's Hidden Treasure

We are now in the fourth quarter of 2020 - a quarter which is traditionally associated with tentpole releases across the entertainment industry. But 2020 has been a year unlike any other, and for an already ravaged movie business, the vital signs are not encouraging. Never...
The New Normal? What The Coronavirus Means For Digital Piracy

The New Normal? What The Coronavirus Means For Digital Piracy

As featured in Forbes Sometime in the not too distant future, we will look back on this period and remember it as the time we rejigged the calendar era into BC: before Coronavirus; and AC: after Coronavirus. Right now, we are muddling through the greatest period of...
PIRACY WAS NEVER KILLED BY STREAMING
Music

PIRACY WAS NEVER KILLED BY STREAMING

As featured on Music Business Worldwide.
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