MUSO is excited to introduce the Talent Demand module, a key feature of MUSO Discover Demand, our cutting-edge product for audience demand insights.
This powerful new tool enables studios, distributors, and broadcasters to take a data-driven approach to casting, licensing, and marketing, providing a clearer understanding of how talent resonates with audiences on both global and regional levels.
Pinpoint audience demand for over 120,000 actors, benchmarking them against peers to inform casting and promotional strategies.
Talent Demand has been specifically designed to support the needs of film distribution companies, broadcasters, and research teams in major studios and platforms.
In an industry where talent is central to audience engagement, Talent Demand empowers you to:
Powered by MUSO’s Discover Demand data, our insights are built on over five years of consistent global streaming and download metrics across 800,000 titles. Trusted by leading Hollywood studios and independent distributors, our data provides a pure measurement of demand based solely on actual consumption activity.
This transparency extends to detailed insights on how each film contributes to an actor’s overall demand, empowering you to make confident, data-driven decisions. Additionally, you can access rich metadata for every actor, including biographies, age, title credits, and performance metrics, giving you a comprehensive understanding of talent demand.
The Talent Demand chart empowers you to seamlessly integrate data into your casting decisions by exploring ranked lists of actors, tailored to your needs with demographic, geographic, and genre filters.
MUSO’s Discover Demand tracks global film and TV consumption across nearly every country. Filter by region to identify where an actor resonates most and focus your marketing on the star with the strongest audience pull in each area.
Streamline your casting decisions with precision by using rich metadata to filter films by their original language.
Make confident, data-driven decisions with rich actor metadata and detailed insights into how each film contributes to their overall demand. Dive into a clear breakdown of the Talent Demand Score, free from black box metrics, and trace every figure back to MUSO’s precise measurement of film consumption.
Make Smarter Casting and Licensing Decisions
Identify the actors with the highest audience demand globally or in specific regions. Benchmark talent against peers and use actionable insights to strategically guide casting and licensing choices.
Optimize Regional Marketing Efforts
Pinpoint the actors with the strongest audience pull in individual markets using demand data filtered by geography, demographics, and genres. Focus your campaigns on the talent that resonates most with audiences in each region.
Transparent, Trustworthy Data
Benefit from clear, detailed breakdowns of the Talent Demand Score, with no black box metrics. Every figure is directly tied to MUSO’s precise measurement of content consumption, ensuring full confidence in your decisions.
Contact us today for a demo and discover how Talent Demand can transform your casting, licensing, and marketing decisions