MUSO measures piracy consumption on over 200,000 TV and film titles across both the torrent network and unlicensed streaming websites. In this article, MUSO’s insights team highlights some of the trends observed in our recent TV piracy audience data.
MUSO’s overnight torrent data for the first 14 days of May reveals that Moon Knight S1 2022 was the most popular title with piracy audiences. Since its digital release on March 30th the show accounted for 30% of all torrent piracy amongst the top 10 most popular titles.
Slow Horses S1 2022, the Apple TV original starring Gary Oldham, is the 8th most popular show globally in MUSO torrent data. The UK based spy drama has proven popular with audiences in the US, China and the UK.
MUSO provides affinity scoring data for TV shows. Slow Horses S1 2022 has a very strong global affinity with Shining Girls which is also an Apple TV crime thriller. Perhaps this indicates not only that these viewers are interested in titles of similar genre but also highlights potential subscriber acquisition targets for Apple TV.
MUSO’s data reveals viewing patterns not seen in traditional audience measurement data and A Business Proposal S1 2022 is the latest South Korean title showing phonomenal global demand following on from True Beauty, Hotel De Luna and Mr.Queen.
The second most popular title, Peaky Blinders S6 2022, was free to air in the UK, yet the UK is still ranked as the 9th country in the global demand list for this title. This confirms a trend we have previously seen that suggests audiences become used to the viewer experience of a platform, whether it is legal or not.
The highest demand for Peaky Blinders S6 2022 was from the United States which accounted for 10.6% of the traffic, yet demand for the show under indexed in the United States by 41 percentage points against the global average. It is Egypt that provides the highest demand against the global average where the title over-indexed by 738% and accounts for 57% of the aggregate viewing of the top 10 TV titles in that country.
In Egypt, Peaky Blinders has the strongest affinity with Sons Of Anarchy, where 62.7% of users who download Sons Of Anarchy via the torrent network also downloaded Peaky Blinders. Globally Peaky Blinders has the strongest affinity with Narcos, where 18.7% of users who downloaded Narcos also downloaded Peaky Blinders
Euphoria S2 2022 was the most popular title between January and March 2022. The show racked up significant demand globally, accounting for 21% of all piracy in the top ten. The marketing and hype around Season 2 also caused a huge spike in demand for Euphoria S1 2019 which was the 4th most popular title in the same period. Demand for Euphoria S1 2019 equated to over 53% of the piracy for Season 2, despite being originally released on June 19th 2019.
Analysing audience consumption across the entire piracy ecosystem, MUSO measured 33.6 Billion visits to piracy websites for TV content in the first 4 months of 2022. It is interesting to note that demand from the UK has grown year on year, with the UK now ranked the 3rd in the list of consumption by country, compared to 6th during the same period in 2021.
MUSO’s piracy data reveals insight into the global consumption of over 200,000 films and TV titles. To find out more about how MUSO data is being used to drive marketing, content acquisition, commissioning and licensing please contact contact the team at hello@muso.com
MUSO is a data company that provides the most complete and trusted view of unlicensed media consumption and global piracy demand. MUSO’s unrivalled dataset measures a vast high intent audience that is not influenced by licensing restriction or platform bias. Whether protecting IP or building winning content strategies, MUSO helps companies make better decisions that drive performance, ROI and value.