In this article, MUSO’s data insights team highlights some of the trends observed in the most recent TV piracy audience data.
MUSO saw continued demand for Rick and Morty S5, which overtook Loki S1 as the most in-demand TV show in data for August 2021. Since its release in June, Rick and Morty S5 has amassed over 22 million views and downloads across piracy networks.
The geographical split for Rick & Morty S5 shows that most demand comes from Turkey and the United States of America.
MUSO recently launched overnight audience data, measuring and displaying piracy consumption for film and TV titles on an overnight basis.
Here are some emerging trends observed during the 7-day period to October 26th.
The final episode (13) of Titans S3 aired on October 21st and sparked renewed interest in the popular title making it the most in-demand TV show, overtaking Squid Game S1 which had held that position since its release in September 2021.
Three Apple TV series: Ted Lasso S1, See S2 and The Morning Show S2, feature in the most in-demand TV titles over the 7 day period to 26th October. The United States had the most torrent downloads for all three shows.
MUSO’s data has previously identified South Korean titles like Hotel Del Luna S1 2019, Mr Queen S1 2020 and True BeautyS1 2020 as hits with piracy audiences long before they became mainstream.
Following on the heels of the global smash hit Squid Game S1, The Veil S1 is the third most popular title in MUSO’s South Korean TV data for the 7 days to October 26th.
The latest data suggest that The Veil S1, the MBC (Munhwa Broadcasting Corporation) produced crime drama’s popularity in MUSO’s TV data might foreshadow global success for this title.
MUSO has measured over 64.9 billion visits to TV specific piracy websites between January and September 2021 which equates to a 30% increase year on year compared to the same period in 2020. This increase is being driven by popular exclusive releases like Squid Game S1, Loki S1, Wandavison S1 and Rick and Morty S5.
The United States accounts for over 11% of traffic to TV piracy websites, followed by Russia, India and China.
Global visits to TV piracy websites, January to September 2021. Data from MUSO.com
Unlicensed streaming accounted for 94.8% of all visits to piracy websites for TV content between January to September 2021.
MUSO’s piracy data reveals insight into the global consumption of over 172,000 films and TV titles. To find out more about how MUSO data is being used to drive marketing, content acquisition, commissioning and licensing please contact contact the team at hello@muso.com
MUSO is a data company that provides the most complete and trusted view of unlicensed media consumption and global piracy demand. MUSO’s unrivalled dataset measures a vast high intent audience that is not influenced by licensing restriction or platform bias. Whether protecting IP or building winning content strategies, MUSO helps companies make better decisions that drive performance, ROI and value.