Leading content protection and audience connection company MUSO has today announced the appointment of Davide Castorina, as MUSO’s Head of France.
After senior roles at Universal Pictures, 20th Century Fox in sales and marketing Davide brings over a decade of experience to MUSO, with an expansive knowledge of the international dynamics and consumers particular to the French media markets. David will be responsible for launching the company’s innovative range of content protection and audience engagement solutions to the Italian market, and starts by unveiling a number of key new services and country-specific market reports at MUSO’s Mipcom stand in early October.
“I’m thrilled to continue servicing the entertainment industry helping content owners protecting their work thanks to the state of the art tools and services that Muso offers, “ says Davide. “MUSO’s deep market knowledge and constant innovation is key to succeed and sustain growth in Europe”
MUSO’s expansion into these key European markets adopts the same approach which has enabled the UK company to grow rapidly in over six key markets in Europe, the Middle East, the Indian region and North America, with a local, focused approach, leveraging their global insight as world’s largest provider of content protection and audience monetisation services. MUSO works with over 700 companies globally, analysing over 4.5bn pages of content each day.
“Davide’s background working in film & TV gives us a fantastic base,” says MUSO co-CEO Christopher Elkins. “We’re confident Davide can bring a huge level of value and insight to existing clients and partnerships, as well as new clients wishing to take advantage of the MUSO platform.”
To find out more about MUSO’s suite of piracy solutions, please visit Products.
The content protection industry has long struggled with proving value of its services. In short, it is challenging to draw a clear line between content removal and revenue loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
ABOUT MUSO
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.