Leading online anti-piracy company MUSO® has been awarded a £250,000 'SMART' award from the UK government-backed Technology Strategy Board (TSB) to help their development into new products designed to fight online piracy.
The London-based company say the funding will benefit a project currently in development designed to help companies convert audiences away from piracy sites and back to legal, high quality retail areas.
The prototype is now in the final stages of development, with a large-scale trial expected to commence in the UK later in 2014.
“Securing this development grant from the TSB is fantastic independent endorsement of the strength of our technology and future developments we are making in the anti-piracy solutions market,” said Christopher Elkins, MUSO’s co-founder, and film services head.
“The grant award gives our R&D team an extremely robust financial position from which to develop this ambitious and forward-thinking product, to the benefit of the UK tech sector, and rights holders looking for new ways to further drive the online growth of great content.”
The new product will undergo a 12-18 month market trial with a selected group of film and music companies that are already utilising MUSO’s range of content production products, starting early 2014.
To find out more about MUSO’s suite of piracy solutions, please visit Products.
The content protection industry has long struggled with proving value of its services. In short, it is challenging to draw a clear line between content removal and revenue loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
ABOUT MUSO
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.