Leading content protection, data-analytics and piracy audience marketing solutions provider, MUSO, will be unveiling exclusive insights into the MENA piracy audiences for TV & Film at CABSAT Content Congress Program taking place at the Dubai World Trade Centre.
During a 30 minute presentation at 4.30pm on Tuesday 8th March, Chief Commercial Officer Christopher Elkins will be revealing key data trends and audience behaviour insights to CABSAT attendees. These data trends will be highlighting how online piracy is reshaping consumer habits across MENA countries for TV & Film rights owners.
For the first time, this exclusive data will provide an insight on how MENA audiences are engaging with the piracy market. Moreover, Christopher Elkins will be discussing strategies the TV & Film industry are using to re-engage piracy audiences with their own platforms.
MUSO’s MENA Region 2015 Piracy Insights Study is the result of a 12-month market analysis across the global piracy market. This study includes both P2P/Torrent and web traffic together, whilst mapping audience engagement and behaviour trends to MUSO’s big data results.
“We’re delighted to be introducing completely new insight into online audience consumption, which can only help rights owners to better strategies towards future TV viewing trends the MENA region – and there’s no better place than at CABSAT 2016,” says Elkins.
“We see the MENA region for digital content evolving rapidly, and in a myriad of positive ways which is now enabling rights owners to build deeper relationships with audiences online, and reconnect to an ever wider demographic that were previously engaging with the piracy market”.
To find out more about MUSO’s suite of piracy solutions, please visit Products.
The content protection industry has long struggled with proving value of its services.
In short, it is challenging to draw a clear line between content removal and revenue
loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
ABOUT MUSO
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.