As the global authority in digital piracy, MUSO will be at MIPCOM. Chris Elkins, Co-founder & Chief Strategy Officer and Chris Anderson, Head of Film & TV, will be there to demonstrate how MUSO piracy data can drive value, provide insight and help protect digital content.
The countdown is now well and truly on for MIPCOM 2019, the world’s largest online entertainment market. Over 13,800 of the most influential TV and digital content executives from 110 countries, will arrive in Cannes for four days of networking, screenings and inspiring talks.
As the global authority in digital piracy, MUSO will be at MIPCOM. Chris Elkins, Co-founder & Chief Strategy Officer and Chris Anderson, Head of Film & TV, will be there to demonstrate how MUSO piracy data can drive value, provide insight and help protect digital content.
This year’s MIPCOM theme, “The Streaming Offensive” reflects the changes in global distribution models and their impact on content production and licensing. The highly anticipated new SVOD and AVOD platforms are about to shake-up the global distribution model once again.
Audience demand, an increase in content production and the rise in new subscriptions means new opportunities for technology partners to respond to the need for faster content delivery and protection from piracy.
With more subscription-based services launching, consumers are rapidly approaching subscription fatigue. what does this mean for the content and audience consumption?
Read our blog: What Next For Streaming Services In The Age Of Cancel Culture?
An online consumer survey carried out by MUSO in June this year found over 80% of the 1,000 respondents said they felt they paid too much in subscription fees, while 64.2% said they weren’t willing to pay for any more services this year.
If the majority of consumers feel they already pay too much for streaming services, how much more content can audiences consume? In our survey, 50.8% said they were likely or very likely to search across unlicensed platforms if they couldn’t get the content they wanted through licensed channels.
Read our blog: What happens when we get film and TV subscription fatigue?
What impact will this have on the content marketplace and what lies ahead in the future?
MUSO has collected the largest dataset on digital piracy in the world: it tracks all major forms of activity, including streaming, web downloads, public and private torrents and stream rippers. This data powers MUSO’s end-to-end platform and provides media companies, rights owners and artists with a deep and comprehensive understanding of piracy audiences. This deep insight allows parties to see the bigger picture of how their content is being consumed across the globe. MUSO’s platform connects data, identifies audiences and protects content to provide rights holders with greater intelligence to make more effective business decisions and generate further value.
If you’re attending MIPCOM, why not meet us for a coffee to discuss “The Streaming Offensive” or to find out more about how MUSO piracy data can drive value, provide insight and help protect digital content.