Magazine – MUSO – DISCOVER, PROTECT, CONNECT

Self-Published Authors Take Control of Their Pirated eBooks

Written by Simon Horton | Oct 11, 2013 1:52:40 PM

Leading anti-piracy provider MUSO has reported a rise in self-published authors signing up to their services as writers become increasingly aware of their ebooks pirated online.

The London based company – who work with a range of major music, film, software and publishing companies, including Meulenhoff and INscribe Digital – provide a key service to the emerging class of self-published authors. Utilising the company’s pioneering online dashboard, writers can see exactly where their ebook pirated and issue takedowns at the click of a button. Empowering the smallest of rights-holders, who often overlook the threat of piracy, MUSO monitors and analyses the online content round the clock.

With the rise of the e-reader, self-publishing has seen a boom in recent years. Earlier this year Amazon reported that ‘15 of the top 100 bestselling Kindle books in the UK last year were self-published’. Certainly, this has been reflected in the clients MUSO are now encountering as numerous self-published authors turn to piracy protection for publishers as a service to protect their work.

Read our blog: MUSO Revolutionizes Self-Publishing Anti-Piracy Products

One of the authors who found herself looking for a piracy solution was romantic novelist Shiloh Walker (author of Fragile and If You Hear Her). Walker turned to MUSO as the popularity of her Pirated eBooks were seeing increased levels of online piracy. Through using MUSO, Walker saw 826 illegal copies of her books removed from torrents and cyberlockers, with 398 also removed from Google. After experiencing the benefits of the MUSO service Shiloh was full of praise stating; “Authors, if you want to make dealing with piracy easier I cannot recommend MUSO enough.”

To find out more about MUSO’s suite of piracy solutions, please visit Products.

The content protection industry has long struggled with proving value of its services.
In short, it is challenging to draw a clear line between content removal and revenue
loss prevention.

MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.

To better measure the impact of anti-piracy, MUSO have developed three metrics.

  • Removal impact score
  • Visits disrupted
  • Users displaced

In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?

 

 
ABOUT MUSO

 

MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.