With critical insights on audience behaviours, content creators and distributors can make more data-driven decisions to maximise their reach and revenue.
In today’s digital landscape, understanding audience demand is more crucial than ever for content creators, distributors, and producers. The era of traditional metrics like TV ratings and box office sales is no longer sufficient in a fragmented media world where audiences consume content across countless platforms, both legal and unlicensed. To thrive, media companies need new tools to capture a broader, more accurate picture of audience demand.
The Shift in Audience Consumption
The rise of global streaming services and easy access to content outside traditional channels have changed consumption habits. Today, audiences are not limited to broadcast schedules or streaming platforms—they engage with media through various channels, including unlicensed platforms. This shift creates a gap in how audience behavior is measured by traditional metrics, which miss out on significant portions of global content consumption.
Unlicensed audience data, often overlooked, provides a deeper, more comprehensive insight into what audiences truly want. By tracking consumption through these channels, content creators can tap into a vast, high-intent audience that shows a higher propensity to invest in content they enjoy, from theater visits to home entertainment.
A Comprehensive View with MUSO Discover
MUSO’s Discover platform is leading the charge in this new measurement methodology. It tracks and analyzes global unlicensed audience engagement across streaming and download platforms, covering over 800,000 film and TV titles worldwide. Unlike traditional data sources, MUSO Discover reveals hidden demand in markets where content may not be officially available, offering media companies critical insights that were previously unattainable.
By examining factors like peak consumption times, preferred platforms, geographic trends, and genre preferences, MUSO’s platform provides content distributors and sales agents with actionable data to drive content strategy and sales decisions.
Key Insights from MUSO Discover
One of the most notable insights from the MUSO Discover data is the growing global demand for niche genres. For example, anime has emerged as a leading genre in audience demand, despite ranking lower in overall popularity compared to other genres. With over 3,300 titles averaging more than 814,000 streams and downloads each, anime fans are highly engaged, presenting a lucrative opportunity for media companies to target these dedicated audiences.
MUSO’s data also provides a granular view of geographical and regional demand. For instance, while the U.S. leads in overall film demand, emerging markets like South America are showing increasing interest in blockbuster films, creating new opportunities for content distribution.
Turning Data into Actionable Insights
MUSO Discover’s data goes beyond general audience demand; it enables content creators to understand specific nuances, such as affinity scores, which highlight audience overlap between titles. This helps media companies target audiences more effectively with similar content, making marketing and licensing decisions more strategic.
Talent demand is another area where MUSO Discover adds value. By identifying where certain actors or directors over-index in demand, sales agents can tailor their pitches to regional markets, making marketing campaigns and content acquisitions more targeted and relevant.
The Future of Audience Demand
As the media industry continues to evolve, understanding audience demand will only become more important. Tools like MUSO Discover provide a new view of global audience behaviors, helping content creators and distributors make data-driven decisions that maximize engagement and revenue. By embracing these insights, media companies can stay ahead in an increasingly competitive landscape, ensuring they deliver the right content to the right audiences.
For more information, see the full article Unlocking Audience Demand with in-depth analysis and use cases.
Or for more information on MUSO Audience Demand visit muso.com/discover.