Unlocking Audience Insights: A Deep Dive into MUSO’s Discover Demand Report

MUSO recently hosted an exclusive webinar exploring how audience demand data is transforming the way content is bought, sold, and financed. Led by Alaina Creedy (Head of Customer Success) and Guy (Director of Research and Data), the session provided valuable insights into the power of MUSO’s Discover Demand Report and how data-driven decisions are shaping the future of film, TV, and streaming acquisitions.

Key Takeaways from the Webinar

• Why Audience Demand Data Matters

Understanding unlicensed audience behavior can reveal hidden demand, untapped markets, and content opportunities that traditional viewership data may overlook.

• How MUSO’s Discover Demand Report Works

MUSO tracks demand for over 850,000 film & TV titles across 196 countries using a consistent methodology that updates daily. This data helps content owners, distributors, and financiers make informed decisions on acquisitions, sales, and licensing strategies.

• Real-World Applications

The webinar featured real case studies demonstrating how data-driven insights are being used to:
✅ Strengthen pitch decks for commissioning & financing
✅ Identify high-demand markets for content licensing
✅ Stand out in a crowded, competitive landscape

Guest Speaker: Industry Insights from Mob Dar from Vibrant Television

A highlight of the webinar was a special appearance by Mob Dar, a British Comedy Award-winning producer and former BBC Commissioner. With 25 years of industry experience and credits on Goodness Gracious Me, Harry Hill’s Alien Fun Capsule, and Ellie & Natasia, Mob shared first-hand insights on how MUSO’s data is influencing commissioning, acquisitions, and deal-making at the highest levels.

Final Thoughts

Data is no longer just a nice-to-have in content sales—it’s a game-changer. By leveraging MUSO’s Discover Demand Report, content creators and distributors can reduce risk, maximize revenue, and make smarter business decisions in an ever-evolving media landscape.